August 26, 2013

Ladies and Gentlemen –

Running a multi-dollar a year company such as the CFB Wizard has its advantages and disadvantages.

One such situation revolves around our marketing and advertisement and more specifically “sponsorships”. We have all seen the sponsorship craze the past few years, with naming stadiums and the “official” this and that product of a certain team or sport.

Frankly it’s no different here at the CFB Wizard

There are literally hundreds of companies that contact the CFB Wizard wanting to be the sponsor of this or that or to be named as the “official” this or that, but our criteria is quite different than at other corporations.

The difference is that I carefully select which sponsors we have here at the CFB Wizard

Believe me, not every company is CFB Wizard material.

That is why I personally research each product request that comes across my desk.

Some sponsors products, for a variety of reasons, didn’t make the cut

Like for example…..

A “new” Cola wanted to be the “official” soft drink of the CFB Wizard


For reasons that should be abundantly clear, I choose not to accept their offer, also I couldn’t get any of the staff here to try it, not even the Asian kid.

As you have seen on television it’s also not uncommon for the pharmaceutical companies to get in on the act as well, and we have certainly had our fair share of offers for sponsorship here at the CFB Wizard.



Although the offer for the above product sponsorship was quite lucrative, I couldn’t in good conscience accept the offer, as I am a former college special team’s player and a sponsor of the Special Olympics.

Not that the two are mutually exclusive but they do have a lot in common.

Although I am convinced that most of our government officials are hooked on both of these drugs

But perhaps the worst offer from a pharmaceutical company was from this one…


I am assuming their last sponsorship was with Satan.

Then of course there are the food companies

Although the below product has some element of truth in their name and advertisement placement I couldn’t accept their offer for sponsorship for fear what the commercials might actually sound like.


As you might imagine the sponsorship offers are not limited to products, medical and otherwise.

There have been times that a school or university might want to use the name of the CFB Wizard in a promotion or an “endorsed by” deal. These also require a great deal of scrutiny to prevent having the CFB Wizard name attached to a school with a motto that doesn’t adhere to the values of the CFB Wizard.


The only thing that would have made this elementary school motto worse if it would have been from “Sandusky” Ohio

Put perhaps the worst sponsorship offer came from Auntie Anne’s Pretzel Perfect


I don’t have the words….

Other than to say I don’t want to be anywhere near that product

So as you can see, it’s not easy being me



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